My Name Is MUFC: The Superfan Who Struggled to Alter His Identity

Pose the question to any Man United devotee of a certain age concerning the importance of May 26th, 1999, and the answer will be that the date was life-altering. It was the night when injury-time goals from Teddy Sheringham and Ole Gunnar Solskjær secured an unbelievable come-from-behind victory in the Champions League final against the German giants at the Camp Nou. That same night, the existence of one United fan in Bulgaria, who recently died at the age of 62, was transformed.

A Dream Born in Communist Bulgaria

That supporter was originally called Marin Levidzhov in a small Danube town, a place with a tight-knit community. Growing up in communist Bulgaria with a love of football, he aspired to adopting a new name to… his beloved club. Yet, to take the name of a football club from the capitalist west was mission impossible. Any effort to do so before the fall of the regime, he would undoubtedly have been arrested.

A Commitment Sealed by Fate

Many seasons after the fall of the regime in Bulgaria – on the unforgettable final – Marin's unique aspiration came one step closer to fulfillment. Tuning in from home from his simple residence in Svishtov and with his team losing, Marin vowed to himself: if United somehow turned the game around, he would do anything to legally adopt the name that of the object of his devotion. Then, against all odds, it transpired.

A lifelong wish to walk the halls of the famous stadium came true.

A Protracted Court Struggle

The next day, Marin sought legal counsel to state his extraordinary desire, thus initiating a difficult fight. His dad, from whom he had inherited his love of United, was long gone, and the man in his thirties was living with his mother, taking on various types of work, including as a construction worker on a meager daily wage. He was struggling financially, yet his goal turned into a fixation. He quickly turned into the subject of gossip, then gained worldwide attention, but many seasons full of legal battles and discouraging rulings were to come.

Trademark Issues and Limited Success

His request was denied early on for intellectual property issues: he was not permitted to adopt the name of a trademark known around the globe. Then a court official ruled partially in his favour, saying Marin could alter his given name to Manchester but that he was prohibited from using the second part as his family name. “However, I desire to be identified with an urban area in Britain, I want to bear the identity of my favourite football club,” Marin stated during proceedings. The battle persisted.

A Life with Feline Friends

During breaks from litigation, he was often tending to his pets. He had many animals in his back yard in Svishtov and cherished them equally with the Red Devils. He gave each one a name after club legends: from Rio to Rooney, they were the best-known felines in town. Which was the favourite cat of the name they used? One named after David Beckham.

His attire consistently showed his allegiance.

Breakthroughs and Principles

Marin managed another breakthrough in court: he was granted the right to append United as an official nickname on his identification document. But this did not satisfy him. “I won’t stop until my entire name is Manchester United,” he declared. His narrative resulted in financial opportunities – a chance to have club products branded with his legal name – but even with his monetary challenges, he turned down the offer because he did not want to profit from his adored institution. The Manchester United name was sacred to him.

Dreams Realized and Lasting Tributes

A film was made in that year. The filmmakers turned Marin’s dream of visiting Old Trafford and there he even met Dimitar Berbatov, the Bulgaria striker then at the club at the time.

Permanently marked the United crest on his brow subsequently as a demonstration against the judicial outcomes and in his final years it became ever tougher for him to persist with his fight. Work was limited and he lost his mother to Covid-19. But against the odds, he persevered. By birth a Catholic, he got baptised in an religious institution under the name Manchester United Zdravkov Levidzhov. “At least God will know me with my real name,” he used to say.

On a recent Monday, his time ran out. Perhaps now the club's determined supporter could achieve eternal tranquility.

Donald Flores
Donald Flores

Digital marketing strategist with over a decade of experience in building brands and driving online engagement.